全国专升本英语阅读理解练习题

　　Advertising follows us everywhere. Whenever we turn on the television, listen to the radio or open a newspaper or a magazine, we are bombarded with advertisements. They invite us to try a new type of orange juice, wear X-brand jeans or watch the latest film. They beg us to notice the difference and discover the advantages. They exist to make us want what they are selling.

　　Strangely, the more we are exposed to advertising, the less we notice it. We get so used to seeing advertisements everywhere that they become largely invisible, as if they were another part of our everyday lives. But does that mean that we are no longer affected by them?

　　One advertising expert believes that the special power of advertising lies in the fact that we do not pay much attention to it. Dr. Krugman, who was head of research for a major advertising company for many years, says that the less we notice ads, the more we are affected by them. Dr. Krugman believes that when we stop noticing advertisements, we lower our defenses, allowing the messages of the advertisements to be taken in and stored, ready to be triggered into action at the right moment. He says that the effects of advertising on the individual are small, but over a period of time it has a powerful effect on the masses.

　　A market analyst says that all advertising, no matter how innocent, is misleading in some way.

　　When asked about the power of advertising in research surveys, most people agree that it works, but not on them. Almost everyone believes that they have complete control over how thousands of ads they see every day affect them.

　　问题：

　　1.Ads exist to make people want ________.

　　A.a new type of orange juice

　　B.X-brand jeans

　　C.to watch the latest film

　　D.what they advertise

　　【精析】D 根据第一段第三句可知，A、B、C三项均是作者列举的一些广告例子，不是商家做广告的真实目的。根据第一段最后一句“They exist to make us want what they are selling.”可知，广告是为了让我们想买其销售的东西。故选D。

　　2.The more we see ads, the less we__________ .

　　A.pay attention to them

　　B.feel tired of them

　　C.neglect them

　　D.put up with them

　　【精析】A 根据第二段第一句“…the more we are exposed to advertising， the less we notice it.”可知，我们看到的广告越多，就越不关注它们。A项中的pay attention to与文中的notice意思相近，所以选项A正确。

　　3.Although we may think we are not affected by them, Dr. Krugman believes that advertisements affect________ .

　　A.all of us

　　B.most of us

　　C.some of us

　　D.a few individuals

　　【精析】B 根据第三段最后一句“…but over a period of time it has a powerful effect on the masses.”可知，经过一段时间，广告就对大众有很强的影响力，即广告的影响范围是广泛的，所以Krugman博士认为广告影响了大多数人。A项太过绝对，故可排除。故选B。

　　4.Dr. Krugman believes that when we stop noticing ads, we begin to _________ them.

　　A.like

　　B.be on guard against

　　C.accept

　　D.dislike

　　【精析】C 根据第三段倒数第二句“…we lower our defenses， allowing the messages of the advertisements to be taken in and stored， ready to be triggered into action at the right moment.”可知，当我们不再关注广告时，我们会放松警惕，接受广告传达的信息并将其储存在我们的大脑中，在恰当的时间有可能会做出行动。由此可推知，我们不再去注意广告意味着我们开始接受广告了。故选C。

　　5.When asked about the power of ads, most people agree that ads are ineffective on________ .

　　A.individuals

　　B.the masses

　　C.others

　　D.them

　　【精析】D 根据最后一段第一句“…most people agree that it works， but not on them.”可知，大多数人同意广告是起作用的，但不是对他们起作用。故选D。