甘肃专升本英语阅读理解练习关于商业广告的真实性

　　库课网校分享给大家甘肃专升本英语阅读理解练习题关于商业广告的真实性，希望能给甘肃专升本的考生带来帮助。

　　甘肃专升本英语阅读理解练习题

　　Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product in commercial radio programs. He employs attractive salesgirls to distribute samples of it. He organizes competitions, with prizes for the winners. He often advertises on the screens oflocal cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.

　　1. How many kinds of advertisements are mentioned in the passage?

　　A. 7.

　　B. 5.

　　C. 4.

　　D. 8.

　　2. According to the passage, which of the following is NOT true?

　　A. Some people never have any doubts about what advertisements tell them.

　　B. Great competition exists between different manufacturers of the same products.

　　C. The customer usually demands more than the manufacturer can supply.

　　D. The manufacturer wants to persuade customers to buy his own brand.

　　3. Which of the following advertisements is the most important one?

　　A. Advertising in the newspapers.

　　B. Putting advertisements into TV programs.

　　C. Distributing samples by attractive salesgirls.

　　D. Organizing competitions with prizes for the winners.

　　4. The passage tells us that the customer usually buys a particular brand because he thinks that ______.

　　A. he can get a prize

　　B. it is the cheapest

　　C. there is great competition between customers for the same brand

　　D. it is the best

　　5. Which of the following can best be used as the title of the passage?

　　A. Different Approaches to Advertising

　　B. Supply and Demand

　　C. The Manufacturer and the Customer

　　D. The Negative Sides of Advertising

　　译文

　　广告已成为现代的非常专业的活动。在当今的商业世界中，供应通常大于需求。在说服客户购买自己的特定品牌方面，同一种产品的不同制造商之间存在激烈的竞争。他们总是必须提醒消费者其产品的名称和质量。他们通过广告来做到这一点。制造商在报纸和海报上做广告。他有时会在商业广播节目中为有关他的产品的歌曲付费。他雇用了有吸引力的女售货员来分发样品。他组织比赛，为优胜者颁奖。他经常在当地电影院的屏幕上做广告。最重要的是，在有电视的国家/地区，他在广告中加入了接受广告的程序。制造商经常在广告上花费大量金钱。我们购买特定产品是因为我们认为这是最好的。我们通常是这样认为的，因为广告如此说。有些人从来不停地问自己，广告是否在说真话。

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